How I Created Content Marketing For a Business
Starting in the very beginning of this month was phase two of Praxis. For four months we will be spending each month learning a new skill. For the month of October, I decided to do the Content Marketing module. In this month, I created a landing page, a fifteen post social media campaign, and an email campaign.
If you would like to check it out a video version you can click here.
What is Content Marketing?
Content Marketing is creating and sharing content around a certain idea, product, or business to get attention of people that could be potential customers. Marketing helps get the attention of other people to create a demand for your idea, product, or business.
For the Content Marketing module we had to choose a business that we wanted to create all this content for and I chose Be Still Apparel. Be Still Apparel is Christian clothing brand company that just recently launched on October 13th. It is a family business that I have actually been working to help launch.
I picked Be Still Apparel because I think all the content I made during the month will be beneficial in the future and the present in growing the company and getting the attention of others for our products. And I will be able to start using everything I learned right away into the new business.
What I created this month
Email Campaign
Social Media Campaign
Landing Page
A landing page is a website by itself that's whole purpose is to persuade the readers to buy a product or subscribe to an email list. In a landing page, you have one Call To Action (CTA). Landing pages only have one purpose and tend to steer away from multiple different CTA.
At first I started by creating a simple mockup of what I wanted the landing page to look like on paper. And I had to have some sort of idea of what product I wanted to persuade the reader to buy in my landing page.
This is what it looked like:
After I created that, I needed to figure out what landing page tool I wanted to use and there were many different options with their own pro’s and con’s. The options I was deciding between were ConvertKit, Carrd, and ConvertFlow. I tested each one out to see which one I liked and I ended up choosing Carrd.
Then I built my final product:
Skills I gained:
How to build a landing page
How to create a central CTA
Test out different tools to see which one was best
How to influence in a short amount of words
Things I could do differently:
Have exactly what I want to write in my mock-up so I am not thinking of it while building the landing page
Social media campaign
For the social media campaign we had to build 15 pieces of content for the business we chose with a specific motive in mind when creating our content. My motive that I had in mind for the business was to boost sales. When building our pieces of content we had to choose at least one main social media to use for the business, but I chose to do 3 different ones. I used TikTok, Facebook, and Instagram. I used Canva to create most of my social media posts.
Along with building the posts we had to also create a timeline of when we would post our content. For example, the timeline I did was 3 posts a day for 5 days. Through reading an article I found that the best times to post for Instagram were 1pm, Facebook 1pm, and Tiktok 10pm.
Here are some of my final products:
Skills I gained:
How to create social media content for a business
How to have a clear action in my posts
Have an effective timeline for when to post
How to use Canva
Things I would do differently:
Set aside more time to create the content
Have a clear plan of all my ideas then start creating content
Email welcome campaign:
For the email welcome campaign we had to learn about email campaigns and then create a 5 email welcome campaign for new subscribers and a timeline for the emails. I decided to send 1 email a day for 5 days. Each email has its own purpose that eventually leads to your call to action (CTA).
First email is an introduction email about yourself or the business.
Second email is talking about what is the customer's problem and what is your solution.
Third email is about relieving the customer that their problem is not entirely their fault and that there is a solution out there for them.
Fourth email is about showing the short-term and long-term benefits in your solution.
Fifth email is about making the sale feel urgent enough for the customer to buy it.
Below is the email campaign I created:
Skills I gained:
Being influential in my writing
How to hook the reader
To use the subscribers name when sending the email
Things I would do differently:
Have a plan before writing out the emails
Set aside more time for myself to do it
Write an outline
Summary
Overall, this month was filled with tons of different information on content marketing. I think all of these projects were awesome and I am proud of all the work I learned and created in just 1 month. Next month, I will be focusing on the module launching a business.
