21-Day Sales Outreach Sequence

Below is a sample of a 21 day outreach sequence:

Day 1: Personalized manual email/introduction email

Day 2: Automated email reply to the first email with offer to try it out for free

Day 4: 2nd personalized email asking if the customer has any questions and letting them know you’ll follow up with a phone call as well

Day 5: Phone call or voicemail if the customer doesn’t answer. Introduce yourself and why you know that your product can benefit the customer and letting them know that you’d really like to connect over the phone because personal interaction is important to you

Day 7: Send an email including current client testimonials of the product that relate to the customers who had previous experiences with the product in the past

Day 9: Phone call to ask if they have any follow up questions and letting them know you’ll be sending a Linkedin request and that your affiliates will also be sending Linkedin requests

Day 11: Send Linkedin requests to connect and have affiliates do the same.

Day 13: Follow up with a phone call and/or voicemail including key points about them/their business specifically and how your product/service can help them

Day 15: Send an email offering to have a Zoom call to demonstrate the service or product

Day 17: Send an email highlighting key points that the customer mentioned on previous calls and how you can provide a solution to their needs

Day 19: Send an email with a video of the product, client testimonial videos, and request a Zoom call with them and an affiliate client if there is one available

Day 21: Send an Email to see if they are still interested and hearing from you